Gallery

Blue Sky has produced a number of different kinds of marketing deliverables. A sampling includes:

Customer magazines

HP Inview

HP needed to retool its enterprise vehicle on new products, services and solutions away from catalogue-y content to an intriguing magazine presenting solutions used by real customers with real results. Together with our partner, we redesigned and delivered a bimonthly hard copy magazine to 100,000 customers in the Americas and also an Asia Pacific edition, which leverages some content from the Americas edition, along with localized content.

   

HP Business View

HP needed to consolidate its publications into one unified print enterprise magazine and webzine, and to position itself as the strategic enterprise IT partner of choice. Business View includes information focused on the latest technology, trends and events within IT, focusing on RoIT and the business impact of information technology.

High-level journal articles/white papers

To explain HP's approach to web services to IT professionals and CXOs, Blue Sky wrote "Web services and all that Jazz" and other articles for HP's IT Journal, simplifying complex material..

Webzines

HP needed to update its business server customers on the latest enhancements and migration plans. Blue Sky edited the monthly web magazine the hp e3000 Advisor, which provides monthly updates in a concise manner.

Newsletters:

Other Newsletters researched, written and edited by Blue Sky include:

HP's monthly Linux newsletter. Each issue is delivered on time, and includes case studies, products, OpenSource news, future trends and technologies, promotions, and HP's Linux events. (To receive the monthly newsletter click here.)

Thought Leadership articles and other web content Blue Sky has written many thought leadership Linux articles for HP and web content for Logitech, Lilien LLC, Detati Communications, Micromenders, Green Environment, Borland

Case Studies

Collateral Brochures

Sylvan Source (water purifier)